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general instructions for topical items

Cleansing

If you use a cleansing gel or foaming wash, it’s best to apply the product with your fingertips directly to damp skin. Never apply a cleansing gel directly on a washcloth, as it will absorb too much of the product, causing unnecessary waste. If, on the other hand, you use a cleansing lotion, you should apply it to dry skin because if your skin is wet, it will dilute the product, which then won’t perform as well. We don't recommend cleansing oils because, although they may feel luxurious, they can leave behind a residue and act as a barrier, preventing other products from doing their job.

Massage it into skin in a circular motion, rinse well when finished, and then give your skin a final swipe with a facial sponge or a washcloth to ensure makeup, dirt, and oil are thoroughly removed. Although it's essential to cleanse at night, it's just as important to wash your face in the morning to remove any natural oils that built up on your skin while you slept. Plus, you want to gently wash away the products you applied before bed so you start with a clean surface before applying your daytime treatment.


Toner
When it comes to toners, they're designed to remove cleanser residue as well as salts, chlorines, and chemicals found in tap water that may dehydrate the skin — wiping is a more effective method than spraying. Spritzing a toner onto skin may only dilute tap water's chemicals, while wiping will remove them. Make sure to use an alcohol-free toner (alcohol-based toners are extremely drying and irritating), wipe it over the skin with a cotton pad, and if you choose, mist afterward.


​Serums 
Serums are the unsung heroes of skin care, but many people are using them incorrectly. Because they contain a higher concentration of active ingredients, they increase product performance as well as maximize the benefits of the other products we are using — when applied to damp skin. This is important because moist skin is many times more permeable than dry skin, so when it's applied to damp skin, the active ingredients in the serum will penetrate the skin on a deeper level. Serums offer many different benefits and they truly can change your skin for the better by clearing clogged pores, fading brown spots, and softening lines and wrinkles.


​Moisturizer 
Moisturizers should be applied to the face and the neck, since the neck and throat area is an extension of the face and needs attention. Apply the moisturizer evenly. Clogged pores around the hairline and close to the ears can occur due to uneven application. When you apply from the middle of your face, pushing outward, moisturizer settles more abundantly at the perimeter of your face. The layers may clog the pores, leading to excess oil production and eventually breakouts.  Finally, don't make the mistake of applying extra layers of moisturizer in an attempt to heal dry skin. Using thicker coats of moisturizer may result in clogged pores and definitely product waste; the skin can only absorb so much.